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Our job, as we see it, is finding the "fit" between a client's needs and goals and what your media has to offer. The advertising buyers may be corporations, but the folks who can say "yes" are people. They have goals as well. Our experience has taught us that advertising buys will be repeated - and grow over time - as a client's people become more and more comfortable with your market, your media and the services that you provide through FMD Media Sales. |
"Frank plays an integral part in TED's advertising program. His approach
is much more educational than other reps. He puts the time into learning
the market and the magazine, understanding the advertisers' goals and
needs, and developing programs that help them and the magazine at the
same time. It is a total market approach that helps us develop long term
customer relationships, not quick, short-term sales." |
Our expertise is in effectively packaging your media products and services to meet the needs of a given potential advertiser. Is there always a match? No. But we ask questions. We listen and learn. We analyze data and anecdotal information about what a target account is doing.