What we do:

• evaluate the market, its publications & each account
• develop presentations & competitive analysis
• prospect for potential advertisers from past advertisers, among the exhibitors at major trade shows, in the competitive pages and elsewhere
• promote advertiser opportunities and current market research
• prioritize accounts
• set appointments with key decision makers, meet to present proposals & close sales
• complete the necessary follow up
• work effectively with publishers, editors and staff including traveling in the field
• assist on special projects, research, promotion & collections
• support the value of the rate structure and editorial philosophy
• work to enhance publisher image, establish networking ties & develop competitive advantage
• make regular "reader calls" to gain insight into new challenges that might prove to be sales and marketing opportunities for our advertisers

"Frank Dantona has represented ELECTRICAL CONTRACTOR magazine for well over 20 years. That tenure in itself is unusual for most any independent representative, and speaks volumes about the dedication, success in growing pages and revenues through the good and tough times. In addition, FMD has consistently gone well beyond the typical 'rep' in providing unsolicited insight, new ideas, and ways to improve the overall magazine operation. I can think of no finer representative organization with which I would choose to do business."

- John Maisel, Publisher ELECTRICAL CONTRACTOR Magazine